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Latest SAARF RAMS figures emphasise the stability of radio

The South African Advertising Research Foundation (SAARF) has released RAMS May 2011, a survey which again highlights the stability of radio, both as a medium and in terms of individual radio brands. Incidence of listening remains at a healthy 88%. While not as high as the five-year high of 92.6% se...

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Published By: Media Update - Monday, 14 May, 2012

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